SOCIAL MEDIA IN THE MODERN WORLD

Prof. G. Sivaranjani

Sankara Institute of Management Science(SIMS)

Social media is playing a predominant role in today’s modern scenario. The growing popularity of social media network & applications creates positive as well as negative impact in the society. Impact of social media can be felt by individual & social groups. Social media is term used to describe the interaction between the individuals and groups. They use the social media to share information, messages, images, videos & audios etc.,

Today’s children are growing up with surrounded mobile devices and social networking websites such as face book, twitter , my space, linked, google+, youtube, Instagram & so on. These sites create positive as well as negative in the mind of all age group of people. There are number of positive impact & benefits of social media.  It can connect people around the globe as world has now became like a village, it can act as a tool to share information relating to politics , culture , religion , patriotism , agriculture , economy, arts & heritage of a country etc., Social networking websites are also acting as a platform for many people to create, innovate & expand their business globally.

Negative impact of social media includes a sort of addiction & restless feeling towards the websites. It also pressurises the people to adapt a different lifestyle and culture which is totally difficult. Young people face the risk of disclosing their personal information to the world which predominantly leads to suicide in many cases. Young minds are being distracted & deviated in a negative way. Therefore, it is imperative to exercise control over social media.