FLIPKART GLOBAL

Dr.D.Sathishkumar

Professor, SIMS

Flipkart is the one of the Largest E-Commerce firms in India. The new plan of Flipkart is to sell their products all over the world, which includes 190 countries initially with the support of e-bay India subsidiary. The new plan called Flipkart Global will allow over 100,000 sellers on Flipkart platform to sell their products online over 190 countries globally.

The new plan will enable sellers to export their products globally and introduce new products with Flipkart platform to access all the countries in the world. This new plan aims to bring the products to India from other parts of the world like Amazon India, who launched the Global store two years back offering fashion brands, books and other electronic products from US market to Indian market.

This new plan will enable sellers from India to access all over 171 million active customers of e-bay over 190 countries in the international market. The other strategy of Flipkart is to increase the popularity with few millions of non-resident Indian online shoppers globally who like to access the Indian products.

More than 25000 sellers on the e-bay India platform will join flipkart platform. Flipkart plans to undertake a nationwide campaign to promote more sellers to export their products to international platform.

The launch of Flipkart Global will lead India to be one of the leading online retailers in global market with local products, and enabling trade to help generate both direct and indirect employment opportunities and bring in much needed foreign exchange.