Leader and Follower – No.1 and No.2

Nishanthi.S
Assistant Professor
Sankara Institute of Management Science(SIMS)

There is a number that have got avoided or even not noticed by anyone because; there is No.1 and No.3 before and after it…..Does it sounds like a Puzzle!!!!

This commonly states a universal fact that something is much better is in front of it and something much worst is after it. Even something with a positive and also even with negative got noticed but when it comes to the middle one it is just a kind of ignored. Some alike there are much more drawbacks which are being faced by any entity which come (No.2) Second.

Second chance is a thing which is often been avoided without any sort of consideration. The thing which are being taken or has to face by getting a second chance will be much of with a great and accurate level of danger or a chance of carefulness should be taken. It is because that second is the point where it turns out to be a better or the worst one. In any sort of competition the one with first place and the one with third place are much more projected since first place gives or signifies the winning and the third one gives the failure but the number 2, which is often not taken for conversation even though the prizes have been given.

Always the position with the second will have more chance to be under pressure since it has to go ahead of the first one and should not go beyond the third one yet all the others have to face the same scenario but the second one have the most important factor that it is beyond the first place. In context the pressure and work done by the second one is always more and harder such that it could be the first one or should not go behind.

The more adaptive or change of plans which could be more potential will be with the second one. The first will have to just keep up with the current position, so the more the pressure the more the potential develops. Hypothetically, when comparing with each other there are several facts that could make the second position to be taken or given more consideration with the proper justification in the appropriate way.

~~ the changing world economy and the changing nature of the market as a global entity the positions has a vital role which act in accordance.Each and every entity in the market as a whole tends to have a competitive nature within them right from the beginning. It’s the pressure on them for attaining the goals which makes them to capture the positions in the market. The level of planning and implementation of the action plans or the strategies (obviously will be unique) which will lead them to acquire their positions. Being in that positions, they further analysis they bring out the other abilities which makes themselves to have consistent way of improvement.

            The corporate world have been subjected to have heavy competition where the single point of failure might even be a snap of a figure which will push them back in to the last position, so constant updating and upgrading the business strategies are to be made regularly for being the market leader.

From the marketing perspective it is important to be the market leader who enjoys the largest market share. Always the follower in the market tries to win over the competition to become the market leader. But as discussed earlier, in marketing parlance we cannot ignore the follower. He is the force behind the market leader to perform to sustain in the market.  Let us look at the world market for Shoes in the online market segment. The world market shows Nike, Addidas and Jorden as the top shoe brands. Nike has been leading the market with its core competence of design, feel and comfort. Addidas has been focusing on the competitive edge on these factors but could follow the leader-Nike. Similarly Jorden is trying to capture the market from Nike and Addidas with its product range.

So we understand that Addidas being at No.2 position has more pressure to enhance itself in various aspects to win over the competition against Nike-the No1 in the market. Jorden, the No3 in the market tries to analyse the market and formulate the winning strategies to overcome the competition from Nike (No1) and Addidas(No2) respectively. Hence when there are resources or the potentiality available in abundant, the chances of getting into first place or the market leader is more likely.