Online Reputation Management

S.Saravanan, Professor, SIMS

 A small or large organisation works on motive of getting higher profit out of its investment and growth of business. Profit and growth are directly related to the number of people business reaches. The brand of the organisation is vital in touching the daily lives of customers. Nowadays people go directly to social media to register their opinions about the brand or looking for more information about product or services. The brand presence online has more relevance how product or services perceived by the customers.  In today world of digital media the need for push and grab attention of brand takes all the efforts.

In digital world every individual is looking for an updated version of product or services. Customers have the luxury of getting information of product or service in mobile. Today brands should have a positive impact and bigger engagement online directly or indirectly to get connected on various social media. Online reputation is the key which helps in connect and build trust in customer mind for product or services. ORM can really help business build brand image which attract large customer base and engaged for lasting relationship.

Social media post is the simplest way to engage the potential customer and how the posted information reaction from the customer will determine the level of engagement with product or services.

In social media, fake news has greater impact on the trust and reliability on product or services. If the customer post negative information on product or services it reaches the people faster than positive review. ORM is the base for better engaging the customer and having a brand positive in the social media.