Conversational marketing-Chat Bot
K.Thirugnana Sambanthan, Professor, SIMS
Most of the People love communicating with messaging since it is very fast, easy, and it gives the feel of conversing with each other. More than 90% of consumers want to use it to communicate with businesses in the same manner like chatting. To solve this problem Companies have started using Chat Bot technology.
A Chat Bot is a computer program that automates certain tasks, normally by chatting with a user through an interface. The chatbots are powered by artificial intelligence which helps in understanding complex request, responses and it can also improve interactions overtime. A Customer can place an order to the chatbot by simply typing what he wants. The chatbot can accomplish their task from start to finish with in a short span of time. Bots can be integrated with existing messaging apps like Face book, messenger, WhatsApp, viber etc.
Chat Bots can engage more leads through chats rather than through traditional method of filling forms. It can understand the leads needs in minutes instead of days. It can recommend the right step to move the leads to desired product.
The key benefits of Conversational marketing is
- Gives Human Interactive Buying Experience
- More details can be learned about the customer
- Conversion of Leads is high
- Sales cycle is shortened
Technology is making waves in marketing of products and service.
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