EMERGING TRENDS IN VOICE SEARCH

                  Ms.K.Sindhuja,Asst.Professor,SIMS

        In the digital world, significant innovations seem to change how we all use the internet. As voice search technology has leaped forward in recent years, the way many of us search online is changing. To capitalize on its rapid rise in popularity, SEO strategists must identify emerging trends in voice search statistics.

Adoption of Voice Search:

Smart speakers are becoming more commonplace in households around the globe. Early products such as Alexa and Siri were merely novel and entertaining at first; it was fun to ask Alexa silly questions just to see how “she” would respond. But voice technologies have drastically improved, and new hardware like Google Home and Apple HomePod is now moving into the marketplace, with other tech giants rushing to release their own smart speaker technology and integrations to keep pace with consumer demand.

Voice Search:

Voice search is undoubtedly rising in popularity. According to Comscore by 2020, 50% of all queries will be voice-based.Businesses should also focus their outreach efforts on using voice engine optimization. Top brands are thinking how to deliver their promises using voice-enabled devices because they are affordable and offer greater capabilities than ever before while more visitors are using voice search to interact with these brands

Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers immediate voice answers to their questions and those that are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results.

Voice AI and Machine Learning are Improving:

Advancements in Artificial Intelligence (AI) and Machine Learning have made a huge impact on how we interact with our smart devices and search the internet.

Voice for Local Search and Hyper local Search:

Trends show voice search users are increasingly searching for local results. Within the past year, 58% of consumers have found local businesses using voice search. And not only is the number of voice search users on the rise, but the volume of voice searches also continues to grow as 46% of those users will repeatedly use voice search to find a local business on a daily basis.