Marketing Trends: A Need for Change

Dr.K.ThirugnanaSambanthan, Professor, SIMS

In this competitive world the needs and wants of the customers are changing rapidly, companies have to change their marketing Strategies based on this volatile scenario.  Targeting the prospective customer is a herculean task.  E-mail marketing is not giving desired result since proper demographic segmentation is not done while selecting the email ids for email marketing. The present psychology of the customers is that they are hesitant to open a marketing email.  Companies have to create the content and title of the email in an attention seeking way, so that it instigates the customer to open and view the mail.  More than laptops most of the people are using Mobile phones.  Companies have to create mobile friendly website and apps to promote their product.  Mobile optimization of companies’ website is the need of the hour.

Social Media Marketing is an essential one in this present marketing scenario, Most of the people are using Facebook, Twitter, Whatsapp, Instagram, Telegram, Sharechat etc., the companies should target the correct social media where it has most of the prospective customers.  The Loyal customers are the brand ambassadors of the company, satisfying their needs, rewarding them and recognizing them in your social media will keep loyal customers happy and bring in new customers.

Gamification is a prodigious marketing idea to get users motivated. Gamified Loyalty programs will motivate customers to buy our products. Gamification will promote active interaction. Hosting webinars, podcasts will promote the company’s image.  Creating promotional video with graphics, charts will attract new customers. Creation of Hashtag about your company and product will help in more reach.   Companies must evolve themselves based on the changing marketing scenario; otherwise they will be lost in this competitive world.