Role of Digital Marketing during Covid-19

-Dr.K.ThirugnanaSambanthan, Asst.Professor, SIMS

Due to this Covid-19 pandemic situation, most of the countries in the world are facing recession.  Many industries like cinema, tourism etc. is going to be in a precarious situation.  Traditional marketing is not going to work in your business.  The number of people reading Newspaper is drastically decreasing because of this pandemic.  Investing a lot in traditional marketing is not going to yield any result.

The role of digital marketing is becoming important.  Digital marketing will help us reach all type of customers.  Film producers are now trying to release their film in direct to OTT release.  This is a new era where normal type of marketing is not going to help.

The Benefits of Digital marketing during this period

1. Reaching the global customers.
2. Improving the customer conversion rate.
3. The Return on Investment will be higher.
4. Ability to compete with Bigger players in the market
5. Trust and Reputation of our company will increase
6. Revenues will be higher compared to traditional marketing.
7. Personalization for different type of customer is possible.

Leaving out certain disadvantages in digital marketing like high competition, security and privacy issues, skills and training it is important for all the companies to move to digital marketing to sustain themselves during this pandemic situation.