SEO at its BIGGEST!!!!!

Ms.K.Sindhuja, Asst.Prof, Dept. of MBA
Sankara College of Science & Commerce

“SEO Isn’t About Gaming the System Anymore; It’s About Learning How to Play by the Rules.” – Jordan Teicher

Few years back, if you had a website it was upgraded by web crawlers, and it was sufficient. All you required were essential pages to set up an average site structure, catchphrase stuffed page titles, and weighty watchword immersion on the principle navigational pages. Yet, that doesn’t work any longer. With most organizations making locales with all the key SEO components, it’s getting practically difficult to win the best positions in the SERPs by simply having your specialized SEO set up.

Most startups begin their digital marketing efforts with SEO because it is free. They hire someone with knowledge of Google and other search engines, and focus their attention on beating the search engine’s algorithms. This makes eminent sense as the first step to getting visible. Unfortunately, for a lot of startups it becomes the last. Since their entire focus is on beating search engines and their updates, other marketing efforts come in as an afterthought.

Importance of SEO:

While there’s no doubt that SEO is a vital tool for any business operating online, relying on SEO alone for traffic building and for lead generation is not advisable. Tactics like keyword stuffing and hiding buying mass links, directory links, duplicating websites (or categories) on different domains, content spinning, automatic content and optimizing purely for gaming a search engine’s results could be downright risky if SEO becomes the primary traffic generation tactic.

In 2012, when the Penguin update to Google’s Search Algorithm first rolled out, there were many worried webmasters who lost their page one positions overnight, and in extreme cases, saw their business drying up in an instant. Depending on SEO with nothing else to swear by is the notorious demonstration of placing all investments tied up on one place. You shouldn’t base the drawn out accomplishment of your site and the traffic that it creates just on Google, or any of the web indexes besides.

Way to succeed…

To ensure sustainable digital marketing success, any plan must be built on solid foundations that sit on not just one technique but on a wide range of online marketing tools. Organic search traffic is simply a part of a much bigger picture. SEO won’t get you any new searches or traffic after the initial promising period. It’s vital to invest in a wider online marketing in a variety of different ways and stop worrying about what Google may roll out next.

As a must do list of the online marketing mix, a startup should look at tactics in various parts of the marketing funnel including social media advertising, paid search marketing, paid content marketing, display banner advertising, and email marketing. Organic search marketing is only one component of a much bigger online marketing mix.

Find out where else your target audience is hanging out online. These other potential referral sites can be of a great source of traffic

Finally

Online marketing strategy relies on SEO and recalibrate if you are over invested in SEO. Ensure that your online marketing strategy is comprehensive and includes multiple tactics and channels.

Hoping for Better Tomorrow!!!!!!