Digital Revolution in Marketing and Behavior of Customer

Ms.K.Sindhuja, Asst.Prof-SIMS

“I alone cannot change the world, but I can cast a stone across the water to create many ripples.” 

           Advancements of technology have affected all the fields of life and so as the business world. Technological revolution is characterized with inventions such as internet, cell phone, global positioning system, notebook or laptop etc and many more amazing. These changes have changed our lives to great extent. Now every human is connected with each other due to digital revolution. Communication in technology has made it possible to share information quickly and easily. Information technology has also increased the ratio of communication and involved people from everywhere in the world. Digital revolution has provided new and fresh ideas to its users that are so common to use presently. Like all other aspects of life, technology has given a superb impact on consumer behavior and as well as on marketing. Technology has changed the ways to market the product to the target audience and consumers, more emphasis on market side is on how to execute and implement the marketing strategy. Internet is critical mean, used by contemporary organizations to promote their products and services.

Now companies are going for social media marketing and promoting their products via social networking websites such as face-book, twitter, word press, BlogSpot and liked in etc. Whereas in past companies were using traditional means of promotion and advertisements e.g. news paper, radio and televisions. But now, internet provides more innovative, quick and fast way to implement promotion strategy. Internet and social media networking websites provides effective and free of cost media to encompass the target audience. Selling methods have also been changed with digital revolution. Due to fast and easy access to information, people are more aware and try to get latest information when making a purchase decision.

Digital Transformation Keeping Pace with the Changing Consumer Behavior:

The interference of digital technology and its impact on the consumer behavior in digital world has very real implications. Brand owners need to adapt their communication strategies in order to build successful and meaningful relationships with consumers is the formula to stay in the race.

Here is the top trends focus with respect to consumer behavior, in order to surge ahead of competition

• Use of Mobile Apps
• Mobile Based Payment Applications
• Social Media
• Voice Recognition and Virtual Reality
• Customer Insights
• Reverse Show rooming

CONCLUSION:            
             It is very important to know the psychology of the consumers in the dynamic environment. Ever changing buying behavior of the consumers in the digitalized world should be understood properly to make the business sustainable. The revolutionized economy possesses many threats and challenges which are to be faced by the marketers today. People should be made more aware regarding the advantages of digitalized marketing. More efforts should be laid down to make digital marketing safe so that there is an increase in the market size.

“Digital technologies will fundamentally change business models, institutions and society as a whole, as new ecosystem emerge”