Modern Technological tool in Marketing

-Dr.K.THIRUGNANASAMBANTHAN, Asst.Professor, SIMS

Modern marketing uses Digital marketing such as personal computers, smart phones, and cell phones, tablets Television sets TV and game consoles to engage with stakeholders is called as Digital Marketing. A module of Digital marketing is Digital Brand Engagement such as electronic mail, applications, website and social networks. One prominent technology used is Chatbot marketing.

Chatbot Marketing

Chatbot marketing is a way to endorse products and services using a chatbot.  Chatbot is a marketing technique which uses computer programs to mechanize interactions with prospective customers and others, either on website or in application for generating sales.  Chatbot marketing allows companies to meet the criteria and engage with leads 24/7. The main benefit of a chatbot is that it can engage with the customers at any time even if sales team members are not available. It  saves time and money, guides customers for better outcomes, engages the customers in a unique way, provide faster responses for future analysis. Chatbot uses Artificial Intelligence Technology, pattern matching, Natural language understanding and Natural Language processing methods to answer the queries. It can’t understand the plan of the customer on its own. It is trained to examine and identify the user’s objective of their demand and based on the analysis the right response is delivered to the user than a human and also encourage with a large number of conversation logs,  chatbot assumes and reacts on what type of answers should be given to what kind of questions?

            Chatbot technology is used in E-Commerce, Airlines Industry, Hospitality Industry, Food and Bevarages, HR and Automobile industries for interacting with the customers. The New age of Marketing is growing with machine controlled interactions.