LEAD WITH PURPOSE
Ms.K.Sindhuja
Dept. of MBA
Sankara College of Science & Commerce
“The ability to learn is the most important quality a leader can have.”

Leadership is not simulated, it is self-made. These formulations were realized in the scenario of Mrs. Malavika Hegde. The amazing part of her role as CEO has recently become a trend. Here, I will go to the trending news of Mr. Malavika Hegde. CCD is the most popular coffee retail sector. As the coffee culture became more prevalent, VG Siddhartha considered starting a coffee-focused business. For a while, he couldn’t bear the burden of debt and committed suicide. At that time, the choice was made for her wife, who is now the CEO, to steer. Many thought that the Coffee Day Company would not survive after Siddhartha’s death, and there were many questions about who would continue to run the company after him. People started spreading rumors that the company could not recover from the debt.

Being a single woman and mother of two children she broke all the suspicions and achieved a milestone in preventing CCD from its disappearance.

            Malavika Hegde came to charge in December 2020 which was really a hard time for many businesses. From day one she made constant and consistent efforts to help the company grow.  In 2019, Coffee Day had a debt of over 7,000 rupees. This was a heavy burden for Malavika Hegde, who was saddened by the loss of her husband. But she never gave up. After Siddhartha’s suicide Mrs.Malavika Hegde managed to reduce her debt even during the hard times of Covid.

            The Enterprise had a debt of 7,000 rupees as of March 31, 2019. From the initiative of Malavika Hegde, she showed a result in reducing the debt by the next year itself. And she made her achievement as a benchmark setter. Her goal is to turn CCD into a debt-free and multi-billion enterprises in the future. Malavika Hegde’s dream of following in the footsteps of her deceased husband has led to the move of coffee day shops across the country. Many companies have been closed since COVID 19 infected the world. However, Cafe Coffee Day was able to grow even during the pandemic.

 All this is made possible by the new CEO of CCD, Malavika Hegde. She said her motto is to maintain the value of the brand, build relationships with many new investors, bring capital to the business, and convince investors that it is worth investing in the brand CCD.

            When many businessmen flee abroad, she decided to run the company and took care of the reconstruction. Salute to her courage and determination From the above narration of CCD we can see through the Leadership quality in a women who was forced to be in position later took that as an challenge and revamped the business by not letting her husband’s dream down.

Finally, leadership isn’t about high-flying crowning acts. It’s about keeping your team focused on a goal and motivated to work hard to achieve it, especially when the stakes are high and the consequences are severe. It is about laying the groundwork for others to succeed, then standing back and letting them shine.