DIGITAL TECHNOLOGY TRANSFORMATION IN LOGISTICS AND TRANSPORTATION
Dr.D.SathishKumar
Assistant Professor
Digital Technologies have spread through among all the areas, and logistics companies are one among the areas. To make the best and efficiency combined with speed and making the movement is the key to success in current competitive advantage.
MAXIMUM ADVANTAGE IN TECHNOLOGY FOR STRATEGIC PLANNING
Many transportation companies invest about 5% of their annual revenues in digital operations, by focussing on their customer interface. In the growing digital world people are using mobile apps for faster solutions, logistics companies to offer a personalised experience for their customers and also find the vehicles accurately by tracking systems. Companies are also focusing on new business models and value added services and innovation solutions to the customers.

BIG DATA OPERATION

Big Data technology are used to cut the cost and take real time action, in a competitive environment where margins are small and requires logistics companies to take greater control over their supply chain and ensure the processes takes place seamlessly at greater speed. Logistics companies are using big data technology for analysing capture the data and streamline the operations and improve the supply chain.
Data base automation, Automation of load building and optimizing the inbound and outbound movement of cargo, maximum usages of available resources, waste reduction and lean functions.
Real-time fleet management solution facilities specialised of using technology of trucks and other delivery vehicles, utilization of empty containers by matching nearest load. Mobile app solutions enable greater transparency into the operations.
Transparency in inventory and supply chain management system shipment across the supply chain improved tracking of inventory movement, facilitates the reduction of network-wide inventory levels, and enable managers to respond dynamically and in real-time to any events or issues that disrupt the supply chain.
Analytical data makes explicit greenhouse emissions and carbon footprints of truck and machinery operations, allowing companies to take steps to become carbon-neutral, thereby contributing to cause of Green logistics.
Logistics companies apply the wealth of data related to the movement of their goods and trucks to identify patterns related to customer trends, identify what works well, unearth market insights, and gain competitive advantages.
SECURITY THROUGH DIGITAL TECHNOLOGY
Supply chain problems are the main risk in global business environment for logistics companies. Technology enables the supply chain in many ways.
Digital Locks make the inventory more secure, offer a robust layer of security, in additional to physical security. Optimal route planning combined with real time tracking of cargo movement through mobile apps enable routing of cargo by avoiding congestion points and trouble spots to minimize risks and interruption.
IoT ENHANCE OPERATION
The earliest applications of RFID and IoT (Internet of Things) technology have been in asset tracking and warehouse management. For simple tracking inventory of pallets and crates, enterprises use sensors, RFID and other technology to gather information on the state of the connected item, such as when the thing requires maintenance, the expected life of the thing.
IoT contributes to highly integrated warehouse management solutions, enabling precision movement and accurate tracking of movement of goods. The applications of IoT instruments in logistics are virtually endless, ranging from tracking transportation goods in a temperature controlled way to ensuring the correct package reaches the correct location at the specified time.
HIGH CUSTOMER SATISFACTION
Proactive transportation and logistics companies go beyond improving their operational efficiency and retaining high control over other operations to enhance customer satisfaction.
Technology improvement a shift to a customer observed operating model, enabling the delivery of personalised and customer focused logistics with high cycle time.
Hyper connectivity facilitates not only big data, but also speed data. Speed and timeliness manifesting in seizing the moment enable companies to match customer expectations and deliver competitive differentiation over its competitors.


