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EARLY BIRD INVESMENT

EARLY BIRD INVESMENT

Thilak, Assistant Professor, SIMS

Early Bird investment means investing in stocks at your early age and to become millionaire before they are at their  legal age without having any backing from others.  Many of them are becoming millionaires before they turn 18. While most youngsters spend their childhood  working  on developing their abilities and skills for their  future occupations, food or life style, other get that flash to succeed at an early age. There’s lack of valuable advices out there to help for youngster to settle on solid business choices. In addition, there is no base age to turn into a tycoon  by playing in securities exchange.

We know that a few business people make easy money, yet at the same time others do it even while they are young. Here are few peoples listed who have become millionaire at their early age. Warren Buffett an American Business man, investor and philanthropist who is chairman and CEO of BERKSHIRE HATHAWAY, who started to invest at the age of 11 his present net worth 8200 Crores US Dollars. Brandon Fleisher who runs Financial Bulls to help amateur investors to learn about the markets for free at the age 17 years he was able to make $48,000 into $ 147,000 by trading. Ryan Cutter who started his investment in his young age which made him start with the moral victory. His present income is $250,000 to $499,999 yearly. Justin Brosseau became millionaire at the age of 25years. Tim Sykes the young stock investors invested his cash gained from mitzvah cash as his first investment at the age of 21  at present its net worth is $15 million. There are still more young investors who became millionaire at their young age.

Here are the few steps to start your investments which will help to invest in stocks.

  1. Start as early as possible.
  2. Consider all aspects of your financial health
  3. Money is a tool, so invest your own money.
  4. Save for your better future.
  5. Avoid all Joneses.
  6. Credence in yourself.
  7. Systematize your investment
  8. Don’t be Greedy

So, by following this Early Bird Investment method each and every individual can become a future entrepreneur, and can enjoy the greatest freedom they will ever know. To be expert in what we are doing. It is better to keep on doing things again and again till we get success.

Marketing Trends: A Need for Change

Marketing Trends: A Need for Change

Dr.K.ThirugnanaSambanthan, Professor, SIMS

In this competitive world the needs and wants of the customers are changing rapidly, companies have to change their marketing Strategies based on this volatile scenario.  Targeting the prospective customer is a herculean task.  E-mail marketing is not giving desired result since proper demographic segmentation is not done while selecting the email ids for email marketing. The present psychology of the customers is that they are hesitant to open a marketing email.  Companies have to create the content and title of the email in an attention seeking way, so that it instigates the customer to open and view the mail.  More than laptops most of the people are using Mobile phones.  Companies have to create mobile friendly website and apps to promote their product.  Mobile optimization of companies’ website is the need of the hour.

Social Media Marketing is an essential one in this present marketing scenario, Most of the people are using Facebook, Twitter, Whatsapp, Instagram, Telegram, Sharechat etc., the companies should target the correct social media where it has most of the prospective customers.  The Loyal customers are the brand ambassadors of the company, satisfying their needs, rewarding them and recognizing them in your social media will keep loyal customers happy and bring in new customers.

Gamification is a prodigious marketing idea to get users motivated. Gamified Loyalty programs will motivate customers to buy our products. Gamification will promote active interaction. Hosting webinars, podcasts will promote the company’s image.  Creating promotional video with graphics, charts will attract new customers. Creation of Hashtag about your company and product will help in more reach.   Companies must evolve themselves based on the changing marketing scenario; otherwise they will be lost in this competitive world.

GROWTH IN LOGISTICS COMPANY BY THE IMPACT OF E-COMMERCE

GROWTH IN LOGISTICS COMPANY BY THE IMPACT OF E-COMMERCE

Dr.D.Sathishkumar, Assistant Professor, SIMS.

            The rise of e-commerce and the digital marketplace phenomenon has changed the composition of consumer buying behaviour and expectations, as customers expects fast, free shipping and competitive pricing. The demanding delivery schedule challenges traditional logistics and supply chain models and companies are forced to adjust the strategies to provide the low-cost and on demand delivery services that customers demand.

            E-commerce accounted for 14.3% of all retail sales in 2018 and 15% in every year. It is assumed e-commerce will raise in 17.5% in 2021. The growth and demand is the impact of logistics and transportation industry with increased volume and deliver expectations. By attractive with a dependable financial collaborator with information of the industry and security, logistics companies can conclude how best to remain aggressive and successful industry changes.

CHANGING CONSUMER EXPECTATIONS

            Consumers have become familiarized to tremendously quick liberation and as more retailers offer fast, free shipping options, logistics companies will need to adjust to the ever escalating deliver pressures that align to developing consumer opportunity and preferences. In the dynamic of the supply chain and fundamentally shifting as companies are enlarging traditional delivery with JIT (Just-in-Time) delivery and suppliers are transitioning from multiple storage facilities to single warehouse location to meet local needs. This motivates in smaller truck and van purchasing for supporting accommodate an increase in last-mile delivery.

            As e-commerce continues to rise, companies need to adjust business models to accommodate the fast, free and convenient delivery service that consumers demand. Last mile delivery specially will be a key area of focus for companies looking to compete in the e-commerce against like online supporting companies.

Technology driven Insurance Industry

Technology driven Insurance Industry

Ms.Vidhya, Professor, SIMS

Technology has become an integral part in development of any industry. Recent innovations in the market place with digital interactions are helping the insurance industry to transform to technological driven Industry. Technology related changes are happening in almost all industries in a faster pace and every company wants to be smart in its operations. As a fact we should know that the human being’s life is surrounded by full of risk and it is the insurance industry that plays a saviour role to mitigate this risk.

The Competition in the Insurance industry is growing in a high degree pace where companies innovate new technologies to deal with the claims and settlements. And these days consumers are also well informed and had become demanding also. In order to meet the market demands the insurance industry  should adapt and implement the recent technology and redefine the way of operations.

The recent trends in insurance industry makes the consumers to deal with their claims and settlements in better and easy way.  Some of the trends happening in the industry are:

  1. Machine learning: To stick to the market the insurance companies focuses on marketing and issuing policies more effectively and efficiently. Now Insurance companies have started to explore and redesign with the help of technology so that Insured can get hassle free solutions for their problems like claim submission, underwriting and reimbursement. Though these kinds of solutions are existing in past years, the automation on claim inspection, verification and settlement are new areas where insurers try to explore to get things done.
  2. Data Analytics: There are number of data’s available for insurers in India. The collection of data starts right from the acquisition of policy by customers after that it builds with policy claims and ends with the final claim settlement. In recent years the data is acquired with the help of technology.  The customers who acquire health fitness device, telematics and social media are the source of information for the insurance companies.

Making use of motor insurance sector the insurer finds out the possible future customer by checking the drivers driving behaviour. This will be compared with the existing driver customer data.

  1. Artificial Intelligence

AI is the emerging concept in all the fields and nowhere it spares the Insurance industry also. AI has just started to peep into the Insurance industry where the data of Insurer and the Insured are been accessed. Many faces of AI like text analytics, audio and video analysis, robotic process automation and digital claims underwriting will make a specific difference in the field of Insurance. AI is combined with core activities of Insurance like claims processing to improve the efficiency of the process.

  1. Block chain technology

Block chain technology is the powerful technology that makes a trend in the Insurance industry. In this technology the system fabricates the fraudulent claims and approvals. The transaction that happens through block chain technology is transparent and secure. This technology reduces double booking, fraudulent claims, contract alterations and so on.

  1. Internet of things

Another technology that is encompassing the insurance industry is IOT. Combining IOT with insurance leads to combine of insurance sector with consumers and their particular risks. IOT benefits the insurance industry by providing large inflow of consumer data by which the industry can define the rates and start new schemes. IOT helps to identify the best drivers  by fixing the price of premiums in profit range.

Emergence of Artificial Intelligence

Emergence of Artificial Intelligence

Dr.S.Sundararajan, Professor, SIMS

 Introduction:

       Emergence of Artificial Intelligence is progressively being experienced by us through the technology interfaces we use in our day to day life   Advanced technologies are finding their way into many functions . This article focuses on the influence of Artificial Intelligence and how it could potentially benefit our organisations. Artificial Intelligence helps in improving accuracy, measuring, undertake scientific analysis, enable decision making.

AI has a major impact on major areas like Health care, Individual safety and Weather. As we all know nowadays majority of women are suffering from breast cancer and even they are not aware of the symptoms and they are losing their lives but with the emergence of Artificial Intelligence sensor breast cancer can be easily detected and many lives can be saved, for Individual Safety there are Sensors for break and detection of distance between front and back cars and prevent accidents this  was implemented by Mercedes Benz at the  year 2013. It is also playing a key role in detecting the weather for finding accurate weather FedEx is one of the client for Accu weather for delivery of goods on time. Apart from this it also has an impact on hr areas.

AI role in HR Landscape:

    Talent acquisition, Compensation and benefit, Performance Management, Training and development, Workforce engagement, Workforce life cycle management.

AI role in HR vendor landscape:

Job advertising, Sourcing and screening, Assessment of candidate matching, Interviewing

Scheduling, Chat boat, Candidate experience, Onboard management, Leadership management, Learning, Career development, Well being employee engagement.

Global Challenges in the compensation and benefit space:

 There are Multiple data points for payroll, Multiple rule board system , Dependence of human, Regulatory compliance and business benefits.

Though it is AI is beneficiary it also  disrupting the world and also disrupting the HR General Electricals (GE)  appointed 112 members of team is appointed for query collection from 1.80 million people and after the implementation of Artificial intelligence all the 111 members are moved to other departments. In another firm because of using of Artificial Intelligence only 1 person is managing compensation and benefits for 476 employees.

Conclusion:

AI sits top of all the systems but it’s not replacing any systems. Industry is going to support and get support from Artificial intelligence. Some companies are  providing  AI tools, they can making money and supporting the process through efficiency and performance.

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SIDE EFFECTS OF BIG MONEY

SIDE EFFECTS OF BIG MONEY

  S.SARAVANAN , Professor, SIMS

     From the experience there are some side effects of having big money. That’s the main reason why majority of people can’t become millionaires because they just can’t bear its side effects. People do trade in stock markets for a passion and I have read somewhere that emotions play a major role in trading. Like if a trader is a loser how does he feel about it and  likewise if a trader is a winner and what are the  reasons for the  windfall gain So in early days people took these lines seriously and started scrutinizing the feelings. If it was a windfall gain  people were more  happy and it was an amazing charm with everything perfect. But usually people behavior is not like that every time it is just for one day and after that it becomes a normal behavior.

 So what was it! SIDE EFFECT. Of course it was a side effect but in a positive way. So different people have different side effects of having big money. Some might feel negative side effects like getting uneasy and uncomfortable with big amounts of money. They just can’t keep up with that huge amount of money and once that money is gone they feel easy and relaxed. That is why they can’t earn big money as their money blueprint does not allow them to do so.

Let’s explain with a with an example. An Investor recently visited old friend. He told that he had huge amounts of money at his home. He was comfortable with the money as he was habitual with side effects of money and was used to it. But he told that his mom is not comfortable with the money. The reason was of course she cannot bear the side effects of the money. As my friend was smart enough so one good day he put that money in a bag and told his mom that I am taking this money away and now you need not worry about this. Later in the evening when his mom was not at home he brought that bag back to his home and put it back in almirah and locked it. Now everything was fine as her mom was comfortable.

You must have heard all your life that everyone is vibrating at a different frequency. Even money has a frequency and to get that money you have to get to that vibrating level. So what is this all about?  In simple terms you have to be comfortable with that particular thing. If we are in a relationship and after few days, it’s not working well then there are conflicts then do you think it will last? Of course not. You will definitely breakup and part ways.

Same goes with money we have to be comfortable with it as money demands you to vibrate at a particular level and for that you have to be more positive in your approach more energetic, hardworking, helpful, and polite and above all you should learn to get comfortable with it.

                     EMERGING TRENDS IN VOICE SEARCH

     EMERGING TRENDS IN VOICE SEARCH

                  Ms.K.Sindhuja,Asst.Professor,SIMS

        In the digital world, significant innovations seem to change how we all use the internet. As voice search technology has leaped forward in recent years, the way many of us search online is changing. To capitalize on its rapid rise in popularity, SEO strategists must identify emerging trends in voice search statistics.

Adoption of Voice Search:

Smart speakers are becoming more commonplace in households around the globe. Early products such as Alexa and Siri were merely novel and entertaining at first; it was fun to ask Alexa silly questions just to see how “she” would respond. But voice technologies have drastically improved, and new hardware like Google Home and Apple HomePod is now moving into the marketplace, with other tech giants rushing to release their own smart speaker technology and integrations to keep pace with consumer demand.

Voice Search:

Voice search is undoubtedly rising in popularity. According to Comscore by 2020, 50% of all queries will be voice-based.Businesses should also focus their outreach efforts on using voice engine optimization. Top brands are thinking how to deliver their promises using voice-enabled devices because they are affordable and offer greater capabilities than ever before while more visitors are using voice search to interact with these brands

Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers immediate voice answers to their questions and those that are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results.

Voice AI and Machine Learning are Improving:

Advancements in Artificial Intelligence (AI) and Machine Learning have made a huge impact on how we interact with our smart devices and search the internet.

Voice for Local Search and Hyper local Search:

Trends show voice search users are increasingly searching for local results. Within the past year, 58% of consumers have found local businesses using voice search. And not only is the number of voice search users on the rise, but the volume of voice searches also continues to grow as 46% of those users will repeatedly use voice search to find a local business on a daily basis.

Workplace skills learning from Children

            Workplace skills learning from Children

                                                          Dr. Priya Kalyanasundaram, HOD, SIMS

 

The child has certain uniqueness which the adult can apply for their career growth. The following are the characteristics of the children.

Impulsiveness:

As often they seem to act first and then think second and this make them to live their every moment to the fullest and this may land in trouble sometimes. We as adults are not spontaneous enough with different roles and age, preserving these impulsiveness character would help us to come out with our true potential allowing us to whatever we do without holding us back.

Fearlessness/ bravery

    Kids are not afraid of anything that comes in their way this characteristic can take us a long way in our career even in our professional lives. As an adult we can take risks , try out new things, share our opinions and grow .People who are scared can never develop in their life.

Aspiration to learn

Children are always ready to learn where their aspiration to learn, pick up new skills, behaviors and information. This readiness to learn with complete openness and zero judgment is something that adult should definitely learn from them.

Openness

     Children are always open-minded and straightforward they never hold themselves in expressing their opinions about someone. As they have not touched the harsh realities of life they remain innocent at heart speaking with their minds and thoughts without any hesitation .They are often responsible for good and bad lies of adults. This quality is often missing in adults where both employer and employee are often caught in the hustle of work ending up pleasing each other with false.

Spontaneity

Children are unhindered and spontaneous. They often seem to act first and think second and while that does land them in trouble, their unadulterated spontaneity allows them to immerse themselves in all that they do and to live every moment to the fullest. We, as adults, seem to outgrow that spontaneous streak in us as the world demands that we fulfill different roles with age and we feel the need to conform to these set rules. That said, preserving that spontaneous, unhindered inner child in us would help us to tap into our true potential because we would then be able to immerse ourselves in whatever we do without allowing anything to hold us back.

Honesty

Unfiltered, straightforward and open-minded, children never hold themselves back in expressing their opinions and views about someone. In fact, they are often responsible for revealing the good and the bad lies of adults. Not yet touched by the harsh realities of life, children remain innocent at heart, speaking their minds and sharing their thoughts without any hesitation. This quality is often missing in adults, especially in the corporates where both employees and business leaders are often caught in the hustle of work and life, ending up pleasing each other with false truths and leaving their true thoughts hidden. In the race of life, we often tend to leave the innocent child inside of us behind. We should rather hold onto the child in us and let it motivate us to always stay honest and stand our ground. As someone once said, “No legacy is so rich as honesty.”

Carefree attitude

Kids are carefree and they see the world as if nothing is truly catastrophic and hence, they skip chores unattended at times. The happy-go-lucky attitude means much for kids in terms of handling day to day struggles with self-assurance and continue to be happy. By being carefree, they will not allow anything to cause them to become incensed or irritated, even if an occurrence causes problems. The childish approach applies aptly to the future workforce. In a workplace, being carefree is considered a positive value which has productivity implications. It helps employees feel stress-free which in turn helps them add to their day to day productivity.

Confidence

Children, unlike adults, will often take a chance at any activity they are engaged in –Whether that’s performing on the stage, answering a tricky question or playing a sport they haven’t played before. It’s a sense of confidence that’s unadulterated by thoughts about what ‘people’ may say or think. As we grow older, we get more self-conscious, selective and fearful. By acting on these fears, we lower both our self-confidence and self-esteem. If we are to navigate the new world of work, that’s going to be rooted in continuous learning, we may need more of the ‘self-confidence’ that kids teach us to have.

Innovation and creativity 

Children have the advantage of not knowing what is not possible. For them, everything is possible and achievable. On the contrary, adults are well versed with what they cannot achieve and what cannot be done. Children are unarguably more innovative and creative than the adults. The statement can be supported by the fact because adults are surrounded by rules, regulations, laws, and compliance.  They have experienced rejections, failures, and humiliations. However, children are brave and creative. They value simple idea, try different approaches and do not shy away from executing their thoughts.

Inquisitiveness

If there is one thing we must learn and adapt from children right away, it is the quality of inquisitiveness. Children are inherently curious about everything, exploring their surroundings, wanting to know the answers to questions they can’t even fathom, and figure out stuff they are still not old enough to understand. In today’s ever-changing work scenarios, inquisitiveness is something which every employee needs to imbibe in order to keep learning about the new technologies and changes coming their way and stay relevant. If one is not inquisitive, she/he runs the risk of being side-lined and becoming outdated in this dynamically changing world.

Energy

Children are a powerhouse of energy. In your office, you might find that the ones who are the most enthusiastic about work, get the most work done. Children are able to run around, participate in activities both in school and extracurricular! As adults, it is easy to develop a one-track mind. However, say hello to the ever ready and energy-filled child inside you and perform beyond expectations in your workplace. So let’s imbibe the best qualities of the young ones at work and let’s promise ourselves to never let the child in us die!.

INDIAN LOGISTICS INDUSTRY

INDIAN LOGISTICS INDUSTRY

Dr.D.Sathish Kumar, Professor, SIMS

Logistics is the back bone of the economy providing competent and cost effective flow of goods on commercial sectors. Logistics industry’s challenge is to reduce the cost of logistics. The logistics cost can be reduced based on the relationship of the various factors of logistics such as infrastructure and use of appropriate technology. In the recent scenario Indian logistics companies have been given a lot of attention by the policy makers and industry. Focus is on the infrastructure development which has an effect of creating the growth of an economy. There are many challenges and opportunities for Indian economy in logistics industry. The challenges faced by logistics industry are insufficient integration of transport networks, warehouse facilities and information technology. The difficulty to create networks is due to different regulations in different cities. Trained employees needed for the third party logistics and manufacturing companies are limited. Similarly the warehouse infrastructure facility is lacking which causes heavy loss for the logistics industry. Upgrading the technology used across the supply chain will help the logistics industry to do well. Latest technology should be used by the companies in this sector. The future of logistics will be in moving from traditional to modern setup, IT and technology will reduce the operations and cost and service demands. Indian logistics depends on education, training and policy both in soft and hard infrastructure.

Conversational marketing-Chat Bot

Conversational marketing-Chat Bot

K.Thirugnana Sambanthan, Professor, SIMS

 

Most of the People love communicating with messaging since it is very fast, easy, and it gives the feel of conversing with each other. More than 90% of consumers want to use it to communicate with businesses in the same manner like chatting.  To solve this problem Companies have started using Chat Bot technology.

A Chat Bot is a computer program that automates certain tasks, normally by chatting with a user through an interface.  The chatbots are powered by artificial intelligence which helps in understanding complex request, responses and it can also improve interactions overtime.  A Customer can place an order to the chatbot by simply typing what he wants.  The chatbot can accomplish their task from start to finish with in a short span of time.  Bots can be integrated with existing messaging apps like Face book, messenger, WhatsApp, viber etc.

Chat Bots can engage more leads through chats rather than through traditional method of filling forms.  It can understand the leads needs in minutes instead of days.  It can recommend the right step to move the leads to desired product.

The key benefits of Conversational marketing is

  1. Gives Human Interactive Buying Experience
  2. More details can be learned about the customer
  3. Conversion of Leads is high
  4. Sales cycle is shortened

Technology is making waves in marketing of products and service.