ENGAGING EMPLOYEES THROUGH WORK AND LIFE

Dr.S.Sundararajan, Associate Professor, MBA

            The world and human life have largely become economic centred that nearly 23 % of world population take up jobs of different kinds to earn for their livelihood job and office have become the integral part of human life . According to recent research a man spent three in four parts of his life. At the same time every employee has different roles in society as well as family. In a world of competition, humans are expected to be in race to maintain their survival. Industries, men sometimes find it difficult to emotionally balance themselves. Emotions of different sort ruin them resulting in spoiling their growth. Modern organizations tend to look at this aspect seriously in the recent days and initiate various methods to rectify it,

            Human emotions always tend to cling out in various facets of his life. Pulsing office emotions could be found better in his social life. Work life has become a part and parcel of human social life many employees spend most of their time in office. Hence, the workplace has become a corner to show all impassions. At the same time humans are expected to behave their self in accordance with the place they are place. The emotional management has become the need of the hour. In the domain of personality development, emotional management has emerged to be a sub domain with reasoned discussion on in this field. The employer also plays a pivotal role in engaging their employees beyond their employment needs. Employers have to ensure peace and happiness at workplace. Similarly, employers should also ensure that employees do not feel the stress of the job as  which could decrease the  productivity  of the employees.

Role of Management to engage their employees

            The study reveals that work and personal life has an impact on each other and there is a growing awareness on Emotional management among employees. The companies could do better on the recreational part of the employees. Management should provide suitable sporting offices to representatives, which will assist to improve the connection between the boss and the subordinates and, in turn, reduce work-related stress. Every week have an open meeting in each office to learn about and understand the viewpoints of the employees. It’s frequently used to resolve workplace issues, and it may also serve as a resource for finding new productive arrangements. For a more authoritative atmosphere and culture, the firm should begin hiring truly developed individuals and promote a high level of passionate insight among current employees, enabling them to face and overcome enormous challenges at work. Emotional awareness has gained widespread acceptance, but every employee’s level of mindfulness can be increased by regularly conducting a ‘Passionate Competence’ preparation programme for the employees to ensure physical and emotional well-being.

HR Managers role for engaging employees.

            Enthusiastic insight assumes a representative in the association have an important role. Taking care of one’s own sentiments, as well as those of his or her representatives, is a must for any HR. Combining passionate knowledge with a balance of fun and serious activities results in authoritative achievement and gives associations the upper hand. Understanding the representatives’ potential and abilities, as well as ensuring the distinction that representatives offer to the workplace and valuing them to make it a part of the authoritative success. The work environment should be improved so that employees may work together better, find solutions to problems, have improved job responsibilities, group missions, challenges, routine tasks, and work without fear. Passionate knowledge will improve flexibility, compassion for workers, initiative, group affiliation, participatory administration, dynamism, and comprehension among other friends. A big number of organisations are now hiring representatives who are truly smart for them to successfully deal with workplace difficulties and be more valuable to the organisation. Through authoritative tactics, initiative talents, and sincere smart association, Mindfulness and self-management tools, as well as growth programmes According to the HR specialists, enthusiastic knowledge is associated with each place of work environment execution, and it is of utmost importance these days. Emotional understanding will now play a crucial role in becoming prosperous in life.

NFT (NON FUNGIBLE TOKEN)

-Dr.K.THIRUGNANASAMBANTHAN, Asst. Professor, DEPARTMENT OF MBA,

 SANKARA COLLEGE OF SCIENCE AND COMMERCE

NFT stands for NON FUNGIBLE TOKEN. It is a kind of crypto asset that records ownership of digital items.  Fungible means that can be interchanged.  Non Fungible is a one which has unique properties and which cannot be interchanged.  As NFT has unique properties it cannot be exchanged with anything like money.  It is unique in nature, it can be painting, articles etc.  This Digital token is the certificate of ownership for physical or virtual asset.

During this pandemic period, people are not allowed to do physical auction.  Many artworks have remained unsold during this period and the sale has fallen to below thirty percent. With NFT artwork can be tokenized and can be made as a digital certificate and it can be sold in NFT Market places like Opensea, Rarible, Superrare, Foundation, Atomic Market, Myth Market, Bakery Swap, Known Origin, Portion, Enjin Marketplace etc.

The NFT Market has extensive range of non-fungible tokens, including virtual world art, domain names with censorship-resistant, trading cards, collectibles and sports.

For making a NFT you need to have a crypto currency, the next step is to create a digital wallet and you need money to your wallet, then connect to any prominent NFT Platform by uploading your file and you can start auctioning and Pay the prescribed fee. The recording or ledger where that token is certified act as a proof of ownership is called a block chain.

Every NFT has an owner and the ownership can be verified publically.  The initiator can retain ownership rights over the work and they can also sell their work throughout the world. 

The legality of NFTs in India is uncertain and adding to the misperception is the belief that trading in NFT is not permitted under the Securities Contract (Regulation) Act, 1956 (“SCRA”). There is no discrete legal framework for NFTs in India.NFT in India has a long road to be accepted.

QUALITY ASSURANCE IN CLINICAL LABORATORIES

By

VIDHYA. V

Asst. Professor

Department of MBA

Quality assurance in clinical laboratories is such an important issue because laboratory results are used to help in diagnosing, prescribing treatment and monitoring the progress of patient. Laboratory result must be reliable and laboratory quality control procedures and result must be documented. Laboratory workers have the ethical and legal responsibility to ensure the work performed in the laboratory is of the highest quality. This can be guaranteed by adherence to a comprehensive quality assurance program.

Medical laboratory services are essential in the diagnosis and assessment of the health of patients. Their services involve arrangements for requisition, patient preparation, and patient identification, collection of samples, transportation, storage, processing and examination of clinical samples, together with subsequent result validation, interpretation, reporting and advice. Medical laboratory services should therefore meet the needs of all patients, clinical personnel responsible for patient care and any other interested parties.

The laboratory’s aim is not only to provide accurate results, but to do on the right patient within a meaningful timeframe as regards clinical management, using appropriate laboratory procedures and with a respect for ethics, confidentiality and the safety of the patient.

A program of quality management or quality assurance should be in place to ensure quality throughout the total testing process, from ordering the test to entering the result on the patient chart. Processing the samples in the lab, the test procedures, and procedural control are parts of quality control. Quality Management is an enabler of quality and a core component of good clinical management. It is patient-focused, impartial, objective, and operates within a peer review model. To review if we have placed the QA policies in the right path we can compare our process with NABL standards and check accordingly. Any lab can obtain NABL certification irrespectively if it is connected to the hospital or not. NABL is the constituent body of Quality Council of India. Accreditation is done at regular intervals to ensure maintenance of standards and reliability of results generated to support clinical and public health activities by the laboratories. The accreditation process requires: a) Identification of an authoritative body b) Adoption of standards, and c) Institution of a mechanism of assessment of laboratories to certify their compliance with standards.

As it is rightly said “Do the thing right from the first” the quality reports will be generated only if the laboratories are in good quality phase. As the lab reports are the integral part of patients diagnosis it becomes a cause of concern to upgrade our laboratories and switch to recent technologies.

SEM ON BOARD
Ms.K.Sindhuja, AP-MBA
SIMS
“Google only loves you when everyone else loves you first.” –Wendy Piersall

We are into the digital world where we can able to know the nook and corner information’s from one click. Here we will look into the hero of the digital world, SEO or Web Crawler Marketing.

Web Crawler Marketing, or SEM, is the best way to deal with foster business and show up at new customers.

With 35% of things glance through start on Google, and the ordinary Google search suffering one second, it’s essentially your business’ thing or organization appear at the most elevated place of a SERP when a customer is searching for it.

Advancement Auction Works:

At the point when you’re ready to place assets into SEM, you’ll need to go into an ad auction – for our inspirations, we’ll base on the advancement closeout in Google Ads.

In essential terms, each Google commercial you see goes through an advancement auction preceding appearance up in the SERPs. To go into a promotion auction, you’ll at first need to perceive the expressions you need to offer on and clarify the sum you’re willing to spend per click on all of those watchwords.

At the point when Google chooses the expressions you bid on are contained inside a customer’s chase question, you’re gone into the advancement auction.

Not many out of each odd advancement will appear on each search related to that watchword. A couple of watchwords need more business expects to legitimize joining promotions into the page. Besides, whether or not your expression is a strong counterpart for a commercial, it doesn’t mean you’ll “win” the contribution.

A Quality Score is a measure of the idea of your notices, watchwords, and hello pages. You can find your Quality Score, which is represented on a 1-10 scale, in your expressions’ “Status” segment in your Google Ads account. The more appropriate your advancement is to a customer, similarly as how conceivable a customer is to explore and have a pleasant hello page understanding, all factors into your overall Quality Score.

Expression Intent

Pay-per-snap,the method starts with picking the right expressions to offer on. If you have a little monetary arrangement, you may simply have to offer on watchwords that have buying point. Regardless, if you have a greater monetary arrangement, you may find that you have space to bring to the table expressions zeroing in on earlier periods of the buyer’s trip or even terms that are around related to your things.

To be continued:

Advancement position is constrained by the bid you express for the expression and the quality score Google has given to the ad, higher offers and more prominent commercials win the best game plan. Considering this as a, high challenge watchwords, end up being  more expensive.

“Today it’s not about ‘get the traffic’ — it’s about ‘getting the targeted and relevant traffic.”

– Adam Audette

Back to Office after vaccination

Dr. Priya .K, HOD, SIMS

      Covid- 19 second wave has aggravated the impact on health and has put business in crisis following the first wave of the pandemic and it has been hard on employees creating tension in organizations. Due to pandemic employees were refusing to come for work as they had a fear of contracting coronavirus and spreading it to their families. Everywhere there was anxiety as many of them lost their loved ones due to this virus.

Vaccination has brought new hope and paths for the recovery of Indian economy and therefore talks of office are going on to open their doors again and shift remote working to workplace. Though it may be too early to speak as we are not aware of future uncertainties and moreover there is uncertainty regarding the emergence of new SARS-COV-2 variants. Under these uncertainties it is incumbent upon employers by making vaccination available and affordable to all employees .Over the time organization has also assimilate vaccination planning to protect the workforce to return to work safely. Beyond this they should also evaluate employees health protocols, meeting norms, travel policies etc.

There is a also a warning of third wave of covid-19 infections by the end of this year and it has been predicted to be stronger and more severe for younger population compared to the second wave. But there is a strong belief that very less people will be prone to virus. All of us want things to get back to normal quickly but it may take some time.  To come out of the crisis the organizations has to change management styles, rethink work culture and motivate them to positive mindset during the pandemic situations

India Economy & Government Initiatives to Boost

S. Thilak, Assistant Professor, SIMS

Introduction

India has emerged as the fastest growing major economy in the world and is expected to be one of the top three economic powers in the world over the next 10-15 years, backed by its robust democracy and strong partnerships.

Market size

India’s real gross domestic product (GDP) at current prices stood at Rs. 195.86 lakh-crore (US$ 2.71 trillion) in FY21, as per the second advance estimates (SAE) for 2020-21. India needs to increase employability growth rate and has to create 90 million non-farm jobs between 2023 and 2030’s, for productivity and for the growth of the economy. Employment rate has to be increased by 1.5% every year to achieve 8-8.5% GDP growth between 2023 and 2030. India’s foreign exchange reserves stood at US$ 582.04 billion, as of March 12, 2021. This is the Market of the country till FY 2021.

Recent Developments                                                                                 

There have been investments across various sectors of the economy in 2020, the total deal value in India stood at US$ 80 billion across 1,268 transactions and M&A activity contributed 50% to the total transaction value. Private Equity – Venture Capital (PE-VC) sector recorded investments worth US$ 47.6 billion across 921 deals in 2020. Some of the important recent developments in Indian economy are as follows:

• Our country’s overall exports from April 2020 to February 2021 were estimated at US$ 439.64 billion, which has been decreased by 10.14% over the last year. Overall imports from April 2020 to February 2021 were estimated at US$ 447.44 billion which has also decreased by 20.83% over the same period last year.
• Gross tax revenue stood at Rs. 113,143 crore (US$ 15.58 billion) in February 2021, last year it was Rs. 105,361 crore (US$ 14.51 billion).
• Cumulative FDI equity inflows in India stood at US$ 749.39 billion between April 2000 and December 2020.
• India’s Index of Industrial Production (IIP) for January 2021 stood at 135.2, against 136.6 for December 2020.
• Consumer Food Price Index (CFPI) – combined inflation was 3.87% in February 2021, against 1.96% in January 2021.
• Consumer Price Index (CPI) – combined inflation was 5.03% in February 2021, against 4.06% in January 2021.

Government Initiatives

The first Union Budget of the 3^rd decade of 21st century was presented by Minister for Finance & Corporate Affairs, Ms. Nirmala Sitharaman in the Parliament on February 1, 2020.  The budget aimed at stimulating the Indian economy through a combination of short, medium and long-term measures.

In the Union Budget 2021-22, capital expenditure for FY22 is likely to increase by 34.5% at Rs. 5.5 lakh crore (US$ 75.81 billion) over to boost the economy.

In March 2021, the Ministry of Electronics and IT (MeitY) invited applications for the second round of large-scale electronics manufacturing under the production-linked incentive (PLI) scheme. The door to apply for the scheme has been opened until March 31, 2021.

In November 2020, the Government of India announced Rs. 2.65 lakh crore (US$ 36 billion) stimulus package to generate job opportunities and provide liquidity support to various sectors such as tourism, aviation, construction and housing. India’s cabinet approved the production-linked incentives (PLI) scheme to provide ~Rs. 2 trillion (US$ 27 billion) over five years to create jobs and boost production in the country.

The Government of India, under its Make in India initiative, is trying to boost the contribution made by the manufacturing sector with an aim to take it to 25% of the GDP from the current 17%. Besides, the Government has also come up with Digital India initiative, which focuses on three core components: creation of digital infrastructure, delivering services digitally and to increase the digital literacy. This creates hope for the boosting up the economy and creating a job will increase the GDP.

CARGO SECURITY WITH LATEST TECHNOLOGIES

Dr.D.Sathishkumar, Asst.Professor, SANKARA COLLEGE OF SCIENCE AND COMMERCE

 For many year manufacturers face many problems in transporting the cargo’s to many countries, security of the cargo plays a major role, here we have many solutions to protect the cargos with latest technologies.

GT 1210 Solution: ORBCOMM’s framework joins resource following abilities with load and entryway sensors. The trailer GPS beacon recognizes entryway opens, course deviations, and stacked/dumped status. Constant alerts shield load from robbery and altering. The arrangement incorporates an adjustable application with dashboards and investigation.

IntelliScan Image Capture and Retrieval: Spireon’s freight detecting innovation supplements its Intelligent Trailer Management stage to give significant knowledge on trailer resources. The arrangement can distinguish freight load shift before entryways open. It limits freight harm by distinguishing inappropriate stacking and furthermore assists with the recuperation of taken load with time stamped documentation.

Labelmaster Cable Security Seals: These uncompromising, self-locking steel link seals secure railcars, freight entryways, doors, drums, and hazardous materials steel trailers. Labelmaster’s link seals give quick and secure securing capacities an assortment of materials and qualities, including C-TPAT-agreeable alternatives. They arrive in a scope of lengths and tones with custom stamping, numbering, and shadings accessible upon demand.

SC1302 Sensor: The smart device from CalAmp provides granular visibility for the safe transport of COVID-19 vaccines and other pharmaceuticals and perishables, as well as electronics and high-value shipments. The environmental sensor, which can monitor temperatures as low as -4 degrees F, integrates with CalAmp’s SCiOn Supply Chain Visibility software solution for end-to-end monitoring.

BlackBerry Radar: This end to end resource following and observing arrangement gives close continuous data about trailer, case and compartment armadas. Distinguishing unapproved use, it gives up to five sensor readings from one gadget, remembering holder for/off or entryway open/close, area, and mileage. It can convey to extra remote sensors for perceivability to the status and security of resources.

Tive Solo 5G: The multi-sensor tracker from Tive provides hyper-accurate location and condition data for in-transit shipments. It offers stun and light observing with constant cautions that help coordination’s experts effectively oversee shipments to stay away from preventable postponements, harm, and robbery. Light sensors let clients know whether a shipment has been opened—and assuming this is the case, when and where.

SEAFORCE X007 Bar Seals: The steel core bar protects and secures shipping containers, truck trailers, and railcars. Its straightforward plastic cover gives an enemy of altering visual sign. Made by American Seals, the item has a two-steel-pin framework for locking and fuses extra securing highlights.

Varcode Smart Tag: By consolidating temperature estimation into the information worth of the standardized tag, Varcode’s minimal expense arrangement secures the wellbeing of items in the virus chain. The Smart Tag triggers a worth change in the standardized tag if any of the different pre-set temperature occasions happen. It very well may be carefully perused by standard standardized tag perusers or by iOS and Android gadgets.

How to Deploy Emotional Intelligence for Work Success

Dr.S.SUNDARARAJAN, Associate Professor, Department of MBA, SANKARA

The concept of emotional intelligence (EI) has been studied for decades. At the same time, employers still didn’t embrace EI in the workplace. Maybe it was because they believed that emotional intelligence myths like the idea that there actually isn’t such a thing. That has changed as research has found that emotional intelligence was the strongest predictor of workplace effectiveness. Additionally, modern companies anticipates that the demand for technological, social and emotional, and higher cognitive skills will rise by 2030. And as we begin to embark on a post-COVID world, EI is more relevant than ever. With that in mind, here’s how we can deploy emotional intelligence to improve both our personal and organizational work success.

An easy place to start would be setting aside time each day to calm our mind. If we’re in a leadership role, this could be encouraging our team to frequently take breaks throughout the day and to use their vacation days. Also, when we know that they are unplugging, don’t bombard them with work-related issues.

The willingness to acknowledge our emotions is especially painful ones. That when we talk about vulnerability, we’re usually referring to emotional vulnerability. When our best friend suggests that we should work on being more vulnerable in our relationship, they’re probably not talking about making ourselves more physically vulnerable. In short, vulnerability is all about emotions. In particular, difficult emotions like anxiety, frustration, and shame. The other part of the equation is acknowledging these negative emotions and knowing how to address them

Emotional vulnerability might be painful or uncomfortable. But, it’s also a valuable asset. It can help reduce anxiety, strengthen relationships, and improve self-awareness. To become more emotionally vulnerable, psychiatrist recommends:

• Labeling our emotions using plain language.
• Engage in emotion-focused journaling.
• Practice being assertive by clearly communicating our wants and needs.
• Consider therapy or counseling.

Focus on mental health and well-being

Not to disparage the damage that the pandemic has done, one silver lining has been that it’s highlighted the importance of mental health. Managers can use your calendar to put your mental health first by:

• Limiting social media and screen time.
• Stepping outside for at least 20-minutes per day.
• Meeting with a therapist online.
• Minimizing isolation – even if it’s a quick phone or video call.
• Spending free time on meaningful activities we enjoy.
• Making self-care a daily routine

On an organizational level, leaders can use tactics like;

• Changing the culture where everyone feels safe to open up about their feelings and struggles.
• Launching an employee wellness program.
• Focusing on early intervention/prevention, like advice on how our team members can cope with stress and anxiety.
• Enforcing working hours.
• Cultivating a healthy and positive work environment.
• Granting autonomy and flexible schedules.
• Helping employees solve their time management problems.

Sharing is caring

Finally, don’t greedily keep our knowledge about EI to ourselves. If we’re aware of any articles, books, publications, or Ted Talks on the topic, share these resources with others. We could also schedule seminars or workshops for our team to do together. Another suggestion would be to discuss and model, the core principles of EI during meetings and one-on-ones. And, encourage others to test their emotional intelligence and schedule EI checkups.

Risks involved in New Product Development

• Dr.K.THIRUGNANASAMBANTHAN. ASST.PROFESSOR, DEPARTMENT OF MBA, SANKARA COLLEGE OF SCIENCE AND COMMERCE

New product development involves large amount risk like any business.  The main reasons for it is the technology is changing in a rapid pace.  If it is not launched at the correct time many competitor’s products can conquer the market.   There are also market-based threats such as commercial sustainability, consumer acceptance, competitors, and the product introduction window timing.  Most of the new products fail to fulfill the expectations of the consumers and those products ultimately fails.  Some of the products which are launched quickly into the market fails because they did not satisfy the customer’s needs.  The marketing managers in this case will be trying to push the product to the customers rather than addressing the needs of the customers and trying to pull the customer towards the product.  There are administrative risks like   fund availability, sponsorship, availability of staff and handling of production.  Other risks are the quality of the product, price of the product, features of the product in comparison with the competitor’s product. If the product is poor compared with that of the competitors, then it will be a failure.  Even though if the above features are good and if the company does not have good distribution system then the product will be a failure.

The calculation with related to the size of the market is another risk, if there is any miscalculation and the size of the market is not big enough to validate the investments made for new product development, then it will be difficult for the firm to recover.  If the positioning is not proper, then the product will be a failure.  If the pricing is not correct the product will not be accepted by the customers. The dependence of raw materials from a single supplier can also be hurdle in new product development, if the supplier is not able to supply the raw materials at the needed time, the production will be in stand still.  These are the risks involved in development of a new product.

CYTOKINE STROM FOR COVID PATIENTS

-V. VIDHYA , Assistant Professor, Department of MBA, SANSAC

Today we all know that world has going on second surge of Covid 19 where the cases are rising up high as well as the demand for O2 for the infected patients are also going up in a higher peak. So we all know that when Covid 19 virus infects it will be affecting our Respiratory system and the lungs gets damaged due to the inflammations. But blood O2 level also goes down during this problem. What can be the Medical science behind this? We think it’s the VIRUS that suppress our cells and destroy the blood O2, but the secret information is our cell is the enemy to our body.

To understand this concept we need to deeply study the IMMUNOLOGY of our body while virus attacks our cells.

Immunology behind the Virus attack:

Covid virus enters into our body and our immune system has an ability to respond to various microorganisms hence once the virus invades us our immune system produces various antibodies to attack the virus. Most virus cells will be same in shape and size like that of our own human cell so it becomes easy for the virus to enter into our body cell and uses the proteins and minerals to multiply and form a colony.

Any viral fever will lasts for 3 to 4 days. Likewise Covid 19 fever will last for 3 to 4 days and our immune system fights with the virus and kills it not more than 5 days. After the death of the Covid virus our immune systems assumes our own cells as the foreign body and attacks them. This makes the lung infection more severe and the cells are get damaged whereby increase the requirement of O2 artificially to the lungs. This concept in Medical Science is called as CYTOKINE STROM.

Cytokine Strom

Cytokines are produced by immune cells that causes acute respiratory distress and is the major cause of the death in the Covid 19 patients. The “cytokine storm” results from a sudden increase in circulating levels of different pro-inflammatory cytokines, including IL-6, IL-1, TNF-α, and interferon, which has destructive effects on human tissue. The elevated level of IL 6 may be the first indication that the patient is at the risk of Cytokine storm attack and respiratory infections.

Recent studies have found out that critical period of 5-7 days exist between the time of Covid 19 diagnosis and Multiple organ dysfunction syndrome. In most cases about 80% of patients tend to improve after the infection, 18% of patients will experience severe pneumonia and approximately 2% patients ultimately succumb to Virus.

To treat the cytokine storm in Covid patients researchers have recommended that immunotherapy is administered at the time of cytokine storm diagnosis. The early detection of cytokine storm can help the Doctors to assess the patient’s condition and can treat them accordingly

Conclusion

Whole world is in the clutches of this virus, but we should also remember that our own immune system is the one that fights this virus and elevates the cytokines to destroy our own cells. We need to have good immune system, in turn good food will induce good immune system.